Comment by Dave Pannell on February 6, 2013 at 9:41am

Excellent review - just a couple of points to follow-up with on the back of the video:

• First - I'm in the UK and have checked the links from the boxes on the homepage and they take just as long to load here.

• Getting information above the fold: I've done a site for a very similar company (about a year ago) and the main issue was getting all their products so that you could see them instantly.  I've put a grab of the design we came up with here: http://www.thedesignmechanics.com/downloads/DIS002.jpg

• This might be a useful design to follow? We design sites using an overlay that shows what an average lap-top would see, so we can make sure that all the important info appears in the browser window without having to scroll down.

• There's nothing on the site walking people through a buying-making decision - as Scott says, not only do you need your contact details front and centre you need to give people a secondary-level of engagement if they are "just browsing" so you can capture their details for later.

• Social media - having a page that has nothing going on is the equivalent of dumping your clients into an abandoned showroom.  I actually tried to find the page on Facebook so I could take a look but couldn't find it?

• One thing that Scott didn't mention was the branding of the site / company.  For someone who sells very high-tec product the logo isn't as cutting edge as I'd want it to be and perhaps a little old-fashioned?

Hope that helps!  If you want to get more detailed design feedback feel free to send me a message.

Dave

www.thedesignmechanics.com

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