But social media can be really time-consuming, and it can get frustrating spending all that time with little reaction.
What to do?
An easy and effective technique is to improve your copywriting!
This means giving more thought to the subject lines and teasers that your posts create when they are shared online.
An excellent recent article by Bob Dunn on the Blogworld blog offered this advice (and more):
1. Tell them what to expect up front.
This is sometimes called the command headline. If the benefit is appealing enough, readers will want to click through (or share). An example:
Get two dozen unique blog post ideas in 15 minutes with this simple technique.
2. Use a healthy dose of fear.
Because we are social animals, our biggest fear is that others will think we are not good enough or smart enough. A tweet or update for a post on better writing might say:
These 5 writing mistakes make you look stupid. Do you make any of them?
3. Ask a question.
The human brain is wired to want to know the answers to questions. Example of this strategy:
Do you know the first thing readers look for when they land on your site?
4. Don’t give away all your secrets.
.....Well, I guess we should stop there, right?
Have you tried adjusting your headlines and teasers for more impact in social media?
Which of these tips do you think are the best?
What other techniques do you recommend to increase your social media attention?
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