You have just a few lines of text, and some graphics, to convert random visitors into buyers.
Paul's offer is a free email course on genealogy. On his sales page he shares some explanatory text, a list of benefits/features, and some endorsements from previous customers of his course.
Whether you are interested in your family tree or not, would you want to buy his course?
I'd like to see Paul dress up his sales page by making his sales pitch more exciting copywriting, and add some custom graphics or stock photos, too.
Watch this 20 minute video review of the site's design and marketing strategy to see my more detailed recommendations for increasing conversions.
Would you like me to review your website for redesign suggestions, too?
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